Vitamin W

W is for Wine, Whinging or Whatever.

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Location: Calgary, Alberta, Canada

Tuesday, January 24, 2006

Resturants are Evil!

Why is wine so expensive in reasturants?….It’s not like they are growing, picking and fermenting the grapes, and then storing the wine for years until it’s ready. They buy it like any other wine retailer…at cost!! Is there a law that resturants have to screw their customers who buy alcohol?

I understand that there are additional costs in a restaurant that need to be made on the profit from the wine….Like there is a bit of service involved in opening and pouring the wine, I actually charge myself $15 to open a bottle at home. I especially love sticking it to myself when I have a screw top, 15 bucks to twist...Sucker! Next is the wine glasses…They don’t wash themselves! Then there is the Sommelier, who buys the wine, manages the wine and matches the wines to the food. I have never seen a Sommelier at Earl’s or The Keg they just have wait staff who responed to your wine questions by saying we have Red Wine and White wine. Even if the restaurant has a Sommelier there should be no real additional cost to purchase the wine because a retail store hires someone as well.

It just doesn’t make any sense why the wine is so insultingly overpriced. A wine that retails between $12 and $15 probably has a cost around $8. Restaurants sell this for around $30 to $35 for a bottle which is really insulting because its probably not a very good wine in the first place. So if a wine is three to four times its’ cost it goes without saying that the more expensive the wine the more you are getting screwed. When you go to good restaurant and are ordering good food, why do you have to drink a wine that you probably wouldn’t purchase in the first place?

So I think resturants should sell wine just a few dollars above retail cost. That way people won't feel like they have been screwed and the meal would probably taste better.

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