Vitamin W

W is for Wine, Whinging or Whatever.

Name:
Location: Calgary, Alberta, Canada

Monday, July 24, 2006

Winemaker TV

So there is going to be a new "Reality Game Show" show called TheWinemakers. The contestants will go through several challenges to produce and market a wine with the winner getting to produce their wine.

Since this is only open to American Citizens I will not be able to try out, but if I did this is what I would do so if one of the contestants steals my idea and wins could you please send me a case of the winning wine.

What type of wine should I make?
I think the show is going to take place in and around the Santa Barbara area. Knowing this, I think you need to use a grape that grows well in this region and as anyone who has seen Sideways knows that this area is famous for Pinot Noir. So thinking that most of the other competitors would be coming up with a still wine I would decide to market a sparkling wine.

How to Market this wine?
There are a lot of table wines being marketed but not many sparkling wines so I think marketing sparkling wine would be easier than a table wine. I would promote the drink by showing it is not just for celebrations. I would have tag lines like "Not just for New Years Anymore" or "Have New Years Anytime" or Have New Years ______, where the blank would be whatever picture accompanies the ad. It could be, "Have New Years at the Beach" or "Have New Years on Thursday by Yourself" or "Have New Years with Hamburgers". Think of the Absolut Vodka ads. Along with the ad campaign I would like to design a container, that would stand out and can be taken anywhere. I would like a tall thin bottle like the Voga Wine bottle. Also I would like to market the wine in tall thin cans, just like the ones that are so popular for energy drinks. To help promote the wine I would create a new term and society for sparkling wine, Tradaine. This is just like the term Meritage that was created for Bordeaux style blends. If you combine Traditional, as in Traditional Method, with Champagne you get Tradagne. I then changed the spelling so it’s not pronounced Trad-ag-knee and came up with Tradaine. In order to use the term Tradaine, you would have to sign up to the society with proof that you are making sparkling wine in the Traditional method where the second fermentation is in the bottle.

What will I call the wine?
The term for Champagne made from Pinot Noir grapes is blanc de noir. Translated into English it is White of Black. So the name of my Tradine for The Winemakers would be called ‘Black’.

So with all of this you get;


Black
Tradine of Santa Barbera

Get a Six Pack of New Years!

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